State of Channel Partner Business Report

A survey by channel partners for channel partners.

Download the report for an inside look at how partners like you are expanding their portfolios to meet consumer demand for digital transformation and their strategies for growth in 2019.

TBI teamed up with AT&T to better understand where our partners see success. Both TBI and AT&T recognized the lack of data available about the channel and sub-agent business so we asked your industry peers where they were having luck and how they prepare for the future.

Over 100 channel partners were surveyed including IT Consultants, MSPs, VARs, System Integrators, Software Integrators, Contact Centers, TEM/Auditors. Leveraged wisely, this type of information can become a pivotal source of data for you to help you make strategic business decisions when planning for 2019.

A peak at what’s inside:

  • Outlook on the IT channel
  • Key verticals to invest in
  • Solutions with highest demand
  • Key objectives for growth
  • Investments in emerging tech
  • Technologies with greatest potential to drive revenue
  • Challenges with digital transformation projects
  • Training and resources to overcome challenges


The majority of partners surveyed have an optimistic outlook on the future state of their businesses as well as the IT channel as a whole. 2/3 of channel partners reported “strong” demand for their services, this year.

Digital transformation initiatives are driving demand for partner services.

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Assisting transformation for digital business and virtualization breeds security gaps and vulnerabilities, so, it’s no surprise consumers are primarily leaning on channel partners for security vendor suggestions and solutions.

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Channel partner investments are in-line with the consumer demand, and within the next year channel partners are betting big on security.

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From qualitative research, partners shared hurdles related to digital transformation projects.


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Learn how channel partners like you are adopting IT trends, strategies and expanding portfolios for 2019 growth. Complete the form to access the full report >>


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