According to eMarketer, 40% of B2B marketers say that LinkedIn is the most effective channel for driving high-quality leads.  

Since 2003, LinkedIn has served as an asset to individuals and organizations looking to expand and grow their professional networks. Now, with over 800 million members located in over 200 countries/regions all over the world, it’s a great time to ask yourself if you’re doing everything you can to reach your target audience on this platform.  

In TBI’s Partner Step-by-Step Guide to LinkedIn, you’ll be able to review the necessary steps it takes to create and optimize your personal LinkedIn profile and your Company’s Page. You will also have access to premade profile and messaging templates, that will make it even easier to get noticed and connect with potential customers. Noteworthy sections of this guide include: 

• How to Build Your Profile or Page 

• Posting on LinkedIn  

• Creating a Posting Schedule 

• Hashtags 

• LinkedIn Groups

• Community Engagement & Analytics 

• Creating an Employee Advocacy Program 

And so much more! 

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